Sascha Fischer (53) concluded an MBA before starting at Heidelberg in sales of the DI-Technology. He then changed to the UK as Head of Marketing also responsible for the integration of Linotype-Hell into the Heidelberg portfolio.
In the following, he built up Print Management for British companies across Europe. From 2006-2008, he worked as VP Sales & Marketing of Technotrans AG.
In 2010, he joined Koenig & Bauer as VP Sales for Sheetfed machines in Germany before taking over West / Southern Europe & Northern Africa. Since May 2015 he heads up Product Management for Sheetfed of Koenig & Bauer.
Presentation Title: Workflow Solutions for the Value Chain in Packaging Printing
Process integration leading to Industry 4.0:
Mechanically and electrically productivity gains are more and more difficult to achieve
Technical advance requires high effort – ROI disproportionate for machine manufacturers
However, net output and ROI decisive for customer invest
Consultative approach in sales still in its infancy
Less technical details but more process integration of importance to customers
Operation, automation, end-to-end workflow with connectivity in focus!